Steve McIntyre-Smith, Author | Speaker | Consultant | Recruiter

Website Consulting...

Why cookie cutter web sites do more harm than good...

Getting a website should be a no-brainer for any accounting firm. Yet we see so many that have either not bothered to get an online presence at all, or who have taken the lazy way to the web and bought-in to a cookie-cutter solution.

Just imagine you're looking for a new lawyer. You know several and are finding it hard to decide which one to call.

So, you go online. To your horror, 3 of the 4 firms you visit online have identical websites, the words used are copied verbatim from one site to another, the only thing that's different is the name at the top of the page.

Then, the last firm, has a bespoke site that is written in a style that is uniquely them, they use a design bespoke for them and you know you've found you new law firm, right?

Then why even think about buying into a cookie-cutter web site?

Why do you need a web site?

If you're looking to hire in the future, candidates want to research you and determine if your firm might be a good fit for them.

If you're looking for good quality new clients, they have no way of being reminded about you after that initial meeting if you don't have a site they can go to or a newsletter they can subscribe to online.

If you want to be able to deliver documents electronically, securely via a portal, you should have a website to offer this service from.

I could go on, but you probably get it by now, right? Get Online!

I can help you decide what to focus on, what to write about, and how to go about getting online in order to get the biggest bang for your buck.

Call me at 905-842-2284 to discuss how to get started.