November
2005a-
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Welcome
to the free tips page for November 2005
Retreat Time
As the weather starts
to cool off, it’s heating up in the boardrooms of many
a public accounting firm.
Not because the air conditioning
finally gave up (although there was one firm where that happened
this summer, but that’s another story) but because several
Partners can get a little hot under the collar during what is
traditionally Partner retreat season.
So far this year I have
had the privilege of facilitating half a dozen of these ‘get
together’ events and several others are booked for later
in the year.
Each time the theme seems to be
very similar, ‘We want to all get on the same page as
to where we’re taking this firm in the future’ is
the general overtone I hear.
And that’s a good thing.
It’s difficult to move in
any direction if different parts of the firm are pulling in
opposing directions.
However, in order to get moving
towards the destination, it helps a great deal if you first
know where you are on the map.
And that’s where many a firm
falls down. Not because they’re not great people, not
because they’re not great accountants, but because their
goals and objectives may be in conflict.
As such, many a Partner retreat
involves passionate debate about the future direction of the
firm, what type of client to market to, what specialist skills
to acquire and develop, how to structure the firm to best meet
the needs of the clients, how to retain the firm’s best
people, and what to look for in new recruits.
Quite a ‘heavy’ laundry
list, and that’s only the beginning.
So what should a Partner retreat
examine?
Let me explain what I see as the
role of a Partner retreat.
It’s not an excuse to go
away to a posh hotel, play golf, drink and tell jokes all night
and return to the office none the wiser.
The role of the Partner retreat
should be, in my opinion:
· To review the previous
years performance of the firm as a whole
· To examine individual Partner’s contributions
to the results of the previous year
· To compare those results to the goals/targets set at
the previous years retreat
· Decide which areas need help and which to leave alone
· Decide where to allocate firm resources as a result
· To discuss strategy for the coming year
· To discuss options for tactics to employ to achieve
the strategic goals
· To cover any partner issues that are unresolved (such
as the partnership agreement, constitution, compensation schemes,
chargeable and total time in the office and similar issues)
· To celebrate the successes of the previous year and
think if the strategies used by successful parts of the firm
can be applied elsewhere
· To examine firm structure and staffing levels
· To discuss acquisition/merger/succession planning issues
· To agree on a plan of action to work towards chosen
goals for the coming year
· Finally, to develop a message or presentation to deliver
to the staff with the intention of keeping them ‘in the
loop’ and fired up about where the firm is going.
Once a plan and strategy is agreed
upon, there have to be consequences for Partners who fail to
comply in the coming year.
This could simply be a financial
consequence, which would be handled by the compensation committee
and, as such, would not be dealt with at the retreat.
However, wilful disrespect of the
partnership’s goals and constant contravention of firm
policies could give the other partners no choice but to conclude
that there is no place in the firm for the offending partner.
Sometimes these issues bubble over
at retreat time, but this is hardly the place for discussions
of this nature.
The real purpose of the retreat
is to discuss options for future strategies of the firm and
make ‘big picture’ decisions.
Disgruntled Partners should resolve
their dissatisfactions with each other in the privacy of their
office and, if the best decision for the firm is for a partner
to leave, that decision should be made as amicably as possible,
within the confines of Partner meetings, leaving the retreat
free to focus on the future direction of the firm.
One other popular subject that
often arises in retreats in the firm’s acquisition policy.
For many a firm growth by acquisition is a very sensible option.
If acquisitions are made on an earn-out basis (and which are
not in today’s market?) then an acquisition should be
a very cost-effective policy to adopt.
This is something of an ‘in-vogue’
topic at present, and I am delighted to announce the release
by the CICA of the first in a series of ‘toolkit’
books by yours truly. It’s called “The Practitioners’
Succession Planning Toolkit” and is now available directly
from the Canadian Institute of Chartered Accountants.
Whether it's a marketing
manual such as "LOW COST HIGH IMPACT WAYS TO WIN NEW CLIENTS",
or maybe it's our unique "TOWARDS AWESOME CLIENT SERVICE"
program is up to you. It might be subscribing to our free monthly
e-newsletter, "LEDGER" or maybe it's time to get down
to establishing a web site for your firm.
Whatever it is, we can
help.
All you have to do is
ask. Here's a little help:
| For those
interested in our "Towards Awesome Client Service"
program, please click on the logo here: |
|
| For those
who need a little help in marketing their firm, please feel
free to call me direct at: |
905-257-2284 |
| If
you're ready to get a web site for your firm, go to our
web site services page by clicking on the screen shot
here: |
|
| Or if
you simply want to get some great ideas on how to cost effectively
market your firm, then check out our eBooks below. |
Check
out our eBooks:
Our full
range of e-books is now available for immediate download. All
are now available as "PDF" files AND eBook files -
the choice is yours, or download both versions (no extra cost)
to see which format you prefer!
Including:
So, that's
all for now, if you need more, sign up for our free
e-newsletter, LEDGER, on our newsletter sign-up page, or
look at our best-selling manual LOW COST
HIGH IMPACT WAYS TO WIN NEW CLIENTS.
Thanks
for visiting.
Have a great month.
Until next time.
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More
free tips to come as we next update our site in December
2005.