What does your ideal client look like?

Where do they hang out?

How can you get in front of them, develop a relationship and, ultimately, win their business?

These are just some of the typical questions we try to answer when working with a firm to devise a marketing plan.

We often help create a firm-wide marketing plan for a client, then break that down into individual marketing plans for partners and staff. We often add coaching into the mix when professional staff - and sometimes partners too - are faced with an action plan for marketing their firm's services.

Being held accountable often makes a big difference in the results achieved, and the coaching and mentoring helps those initially uncomfortable with the idea of marketing. We aim to show your people how to start developing relationships with prospects, how to keep in touch, what people are looking for from you, what type of questions to ask them and so on.

We can also help with providing content for web sites, articles and other places where your message will be seen by potential clients.