May
2003a-
Each month this page will be updated with new tips and ideas
and the previous content archived. As time goes by our archives
will grow. These will always be accessible, and always without
charge. Enjoy.
Welcome
to the free tips page for May 2003
So, you got through
another Tax Season...
...Time to spring clean
the client base.
This is often a time for
reflection for CAs and CPAs across North America, as the stressful
tax season is officially over. But don't sit back and rest on
your laurels for too long - it's time to do some spring cleaning.
Which clients drove you
utterly crazy this season? Who took up more of your time on
trivial little things that might have caused you to get behind
schedule on some really important client matters? What did you
feel you helped them accomplish?
Do you think that they
really appreciated your input, or were they just the usual pain
in the ass?
Will they pay for this
time, or are they expecting this to be yet another freebie?
Let's face it, we all
have (or had) clients like this at some point or another, and
most of us wished that we didn't. Yet few of us have the strength
to show them the door. After all, who turns away business? It
just goes against the grain for most.
Based on my own experience
in public practice, and confirmed by numerous clients I have
worked with since, I believe that now is the best time to re-evaluate
your client base and identify the two or three (hopefully you
won't have many more than that) clients who, God bless them,
you really don't want to deal with any more.
Some of these people will
be perfectly obvious who they are, you probably wake in the
morning thinking "Oh no, client 'X' is coming in today".
In other cases a chat with your staff will be time well spent.
Look at your practice
management reports. Look at the build up of WIP, your recovery
rates on the last few months billings and also run through your
receivables and pick out those who are unacceptably late in
settling their fees.
The Usual Suspects
You probably won't be
the least bit surprised at 99% of the names on the lists of
problem cases, but aren't these the same clients that were problematic
last year? And the year before?
So what are you going
to do about it?
Carpe Diem
I'd like to suggest that
you seize the day and take an unusual action this year that
will be enormously enlightening and highly rewarding... fire
them.
Yes that's right, you
saw it correct the first time, fire them.
It can be done in a very
humane and professional manner, but the result is always the
same - you've got rid of a perennial problem that's just waiting
to come back and haunt you next year.
Some of the benefits that
you'll enjoy as a direct result are:
| 1. |
No more
"oh no, client 'X' is coming in today" anxiety |
| 2. |
The time
that these people take up will now be available to spend
on something far more productive and profitable |
| 3. |
You'll
regain a sense of control over your professional life |
So what is the best way
to go about doing it?
By far, it's best to meet
with them, at their premises if at all possible (so YOU control
how long the meeting lasts as you just leave when you're done
rather than trying to get them out of the door when you're ready
for them to leave, but they're not!) and deliver the news face
to face.
Start off by complimenting
them in some way: "Jim, I think you're a wonderful person,
I really do..." and then tell them what the problem is
"...but my firm just isn't the right one for you any more."
At this juncture you have
a choice.
You can either explain
how your practice has grown/changed/whatever and that you are
just not set up to service them properly ("I've noticed
how frustrated you've been with us lately...") and suggest
that they find another firm who are better suited to their needs
(you can compare this to a car manufacturer... "Jim, when
you first came here, in car terms we made mini-vans, and a mini-van
was what you needed, but we've evolved and make the equivalent
of an SUV now, but you still need a mini-van") or you can
come to an arrangement with a smaller practitioner, to buy these
clients from you.
If you can find a firm
that these people would be attractive clients to, then why not
profit form the letting-go?
In either event, you are
not seen as the villain who just told the client to go away
and don't come back - you should never burn any bridges if at
all possible, because these people just might grow their business
into a very attractive future client, and how you handle this
situation might reflect on you later.
How you decide to handle
this is, of course entirely up to you, but keep in mind the
freedom, the additional time you can devote to your bigger clients,
or to developing your practice development in areas that will
attract the RIGHT type of client in the future.
Good luck, and if you
need any help, please feel free to call me at 905-607-3673.
Towards
Awesome Client Service - Module Two. The Success Story Continues...
After the success of Module
One, we look forward to continuing the journey towards awesome
client service with our subscribers, old and new, with the launch
of Module two. It's packed full with new ideas and approaches
to develop closer working relationships with your clients, and
a better yield on your investment in your staff and yourself.
The price is held at the introductory rate of $249.95 per module
(US funds) so join us now, and if you haven't yet signed up
for Module One, you can still do so at the introductory rate.
Module Three is released
in June this year, more details will come in next months free
tips page.
Find out more at: www.awesomeclientservice.com/details.htm
| For those
interested in our "Towards Awesome Client Service"
program, please click on the logo here: |
|
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who need a little help in marketing their firm, please feel
free to call me direct at: |
905-607-3673 |
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you're ready to get a web site for your firm, go to our
web site services page by clicking on the screen shot
here: |
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| Or if
you simply want to get some great ideas on how to cost effectively
market your firm, then check out our eBooks below. |
Check
out our eBooks:
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So, that's
all for now, if you need more, sign up for our free
e-newsletter, LEDGER, on our newsletter sign-up page, or
look at our best-selling manual LOW COST
HIGH IMPACT WAYS TO WIN NEW CLIENTS.
Thanks
for visiting.
Have a great month.
Until next time.
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More
free tips to
come as we next update our site in June 2003.