Each month this page will be updated with new tips and ideas
and the previous content archived. As time goes by our archives
will grow. These will always be accessible, and always without
to the free tips page for July 2003
The Ultimate Up-Sell?
As subscribers to our
free marketing newsletter, LEDGER, may know, I have recently
become something of a 'fan' of Accpac's CFO and KPI programs.
Having seen them in action,
I cannot come up with a good reason why any forward-thinking
practice should not have these highly impressive tools.
Use them wisely and your
clients will love you to death, and pay you handsomely for working
with them in new, exciting and highly enjoyable ways.
It's the end of an interview
with a client, going through their year-end financial statements.
You've made a few journal entries and tied up a few lose ends.
In a typical scenario one might briefly tax about the client's
tax position, a few planning points, talk about their will and
life insurance/pension needs and then you're done.
Not very exciting is it?
What if there was a better
way to end the meeting that, in many cases will lead to more
work for you, huge benefits to the client and a much stronger
relationship forged for the years ahead - all at premium rates
Sounds too good to be
Well it isn't and Accpac's
CFO/KPI combo of software is the way to go.
This helps you identify
many key perfoamnce issues at the client's business where they
might look to improve their results. You could, for example,
conduct some sensitivity analysis to determine what effect a
price increase of, say, 2% might have on the bottom line. Or
you might look at a funds-flow statement and really explain
to the client where their profit has gone - and get them excited
when they suddenly 'get it'.
The opportunities for
a business health test are enourmous and that's only the beginning.
In a future issue of LEDGER
I will be personally giving a 'test-drive' report on this suite
of programs and I'll tell you how I got on.
This is a great way to
provide what clients REALLY want - added value for their fees
- by really starting to help them build a better business.
Findout more at: http://www.accpac.com/professional/default.asp
Or, to see an explanatory
video presentation, click here: http://www.icvdigitalmedia.com/clients/accpac/onlinepresentations/cfo/accountvideo.htm
Awesome Client Service
- Module Two. The Success Story Continues...
After the success of Module
One, we look forward to continuing the journey towards awesome
client service with our subscribers, old and new, with the launch
of Module two. It's packed full with new ideas and approaches
to develop closer working relationships with your clients, and
a better yield on your investment in your staff and yourself.
The price is held at the introductory rate of $249.95 per module
(US funds) so join us now, and if you haven't yet signed up
for Module One, you can still do so at the introductory rate.
Module Three is released
in June this year, more details will come in next months free
Find out more at: www.awesomeclientservice.com/details.htm
interested in our "Towards Awesome Client Service"
program, please click on the logo here:
who need a little help in marketing their firm, please feel
free to call me direct at:
you're ready to get a web site for your firm, go to our
web site services page by clicking on the screen shot
you simply want to get some great ideas on how to cost effectively
market your firm, then check out our eBooks below.
out our eBooks:
range of e-books is now available for immediate download. All
are now available as "PDF" files AND eBook files -
the choice is yours, or download both versions (no extra cost)
to see which format you prefer!
all for now, if you need more, sign up for our free
e-newsletter, LEDGER, on our newsletter sign-up page, or
look at our best-selling manual LOW COST
HIGH IMPACT WAYS TO WIN NEW CLIENTS.
Have a great month.
Until next time.
free tips to
come as we next update our site in August 2003.