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January 2003a- Each month this page will be updated with new tips and ideas and the previous content archived. As time goes by our archives will grow. These will always be accessible, and always without charge. Enjoy. Welcome to the free tips page for January 2003 Happy New Year! I hope that 2003 will be a great year for you, I know it will be for me, because I am planning my work and then working my plan for the year ahead. Few good things happen by accident. Few things come easily. Very rarely do good things come easily. I want you to try out a little experiment here with me this month that I hope will trigger you into action to do something that will help you to achieve your goals... Read through this section first and then follow the instructions that you will have just read (you'll see why you need to read it first as soon as you start). OK, here it is: Just for a few moments, close your eyes... Imagine that it is January 2008. The past five years have been an amazing success story for you, and life has been very good indeed. Your practice has grown beyond your expectations. The clients that you have attracted have been excellent people to work with. They operate profitable businesses, value your input and advice, and come to you for your opinion and counsel on a wide range of business issues. As a result, they buy many services from you each year. Many interesting projects have been completed for clients that have stretched you professionally and, as a direct result, you have grown as an adviser in both breadth and depth of professional skill and experience. Your clients have truly enjoyed working with you and are always delighted with the service experience they receive when working with your firm. From the receptionist to the senior people in the practice, everyone is working as a team and delivering client service of the highest order. Client satisfaction has literally gone through the roof, and as a direct result of that, many clients introduce you to their friends and business acquaintances every year. Many of these - in fact most of them - become clients of your practice due to the glowing referrals they received from their trusted friends and the awesome client service experience that they enjoy when they have any form of contact with your office. Gross fees have risen beyond recognition of the firm you operated at the end of 2002, and net profits have grown more than proportionately. You never have to worry about money ever again - a far cry from when the practice was started maybe. Many new people have joined the firm as staff, and they are bright, driven, client-centred individuals who add value to your relationships with your clients and spot many opportunities over the year to provide additional services to clients. Your clients love the 'new' approach you have adopted - always looking for ways to help them build a better business - and they value the additional services they have received and happily paid for, as they have perceived the value of what your firm has done for them to be exceptionally high. You truly enjoy getting out of bed every work day and, in fact, cannot remember a time when you dreaded going to work, but you know that some five years ago it wasn't like this. Your personal and family relationships have never been better and you have more time to spend with loved ones, having grown the firm to the point where some days you can put it on 'automatic pilot' and take your spouce or partner and any children out for the day, or you can just take off and spend a day at the golf course, or the spa, safe in the knowledge that your firm is being well run in your absence. Oh yes, it's 2008 and life is sweet. OK. Back to today. Open your eyes again and think over the above scenario. Did you like the feeling you got from the description of your firm in 2008? Is that something like what you want to achieve? If it is, then you need to start doing things that little bit different that will start you on your way. It doesn't happen overnight, and it doesn't happen on it's own. You and only you can make it happen. So, my question to you as we start 2003 is simply this: What are you going to do today to start the journey towards 2008? I don't pretend to have all the answers. Nobody does. But I can offer you some very useful tools that can help you get to your destination. Whether it's a marketing manual such as "LOW COST HIGH IMPACT WAYS TO WIN NEW CLIENTS", or maybe it's our unique "TOWARDS AWESOME CLIENT SERVICE" program is up to you. It might be subscribing to our free monthly e-newsletter, "LEDGER" or maybe it's time to get down to establishing a web site for your firm. Whatever it is, we can help. All you have to do is ask. Here's a little help:
Check out our eBooks: Our full range of e-books is now available for immediate download. All are now available as "PDF" files AND eBook files - the choice is yours, or download both versions (no extra cost) to see which format you prefer! Including:
So, that's all for now, if you need more, sign up for our free e-newsletter, LEDGER, on our newsletter sign-up page, or look at our best-selling manual LOW COST HIGH IMPACT WAYS TO WIN NEW CLIENTS. Thanks
for visiting.
©2003 Stephen J. McIntyre-Smith, Marketing For Accountants.com. All rights reserved. |
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