February 2003a- Each month this page will be updated with new tips and ideas and the previous content archived. As time goes by our archives will grow. These will always be accessible, and always without charge. Enjoy.

Welcome to the free tips page for February 2003

First up, we are delighted to announce the availability of Towards Awesome Client Service - Module Two.

After the success of Module One, we look forward to continuing the journey towards awesome client service with our subscribers, old and new, with the launch of Module two. It's packed full with new ideas and approaches to develop closer working relationships with your clients, and a better yield on your investment in your staff and yourself. The price is held at the introductory rate of $249.95 per module (US funds) so join us now, and if you haven't yet signed up for Module One, you can still do so at the introductory rate.

Find out more at: www.awesomeclientservice.com/details.htm

This month we are going to take a look at the 'death' of business casual as a dress code, and what it might mean to your practice...

How Casual Is Your Business?

It seems that the trumpeted arrival of the dress code that came to be known as 'business casual' is making something of a whimpering exit.

With the 'dot-com' boom, came a new generation of CEOs, mostly in their late 20's or early 30's who took a more cavalier approach to their business attire, and turned up for work 'sans-tie'.

In some companies it was more extreme than others, where the newly minted millionaire would show up in ratty old jeans and a T-shirt, and before too long the masses had followed.

So, what became of the Business Casual dress code?

Well, I for one believe that it never was a genuine code in the first place.

I can site numerous examples of HR professionals and senior financial officers dismaying at how some of their younger people started dressing for work. If called upon at a minute's notice to attend a client meeting, it would have been difficult for the client to determine who had arrived from the Accountants office and who was delivering the Pizza.

The problem has been that, unlike the 'IBM unwritten rule of white shirt, dark tie and suit', the term 'Business Casual' was always open to misinterpretation.

Does one place the emphasis on 'Business' or 'Casual'?

It seems that if you were 40 or older, you thought this to be a sports jacket and Polo shirt. The next generation down saw it as an opportunity to show off their more outrageous designer label purchases, and the youngest members of the workforce took it to mean 'turn up wearing what you slept in last night, no one will mind'.

Since the demise of the largest slice of the 'dot-com' economy, the standard of dress codes seen in most places of work seems to be on the rise again.

Call it a return to more traditional values across the board.

Just listen to your radio on the drive into work. How many 'specialist outfitters' do you hear advertised which specialize in business suits? I seem to hear more each day.

Take a look down Bay Street. How many 'high fliers' do you see not in the traditional designer suit? Very few upon my own inspection.

Finally, take a look around your own office. I see more business suits and 'smart casual' than anything else. It seems we all received an 'Emeril-like' message to 'kick it up a notch'.

Today business casual, I believe, means a designer suit with a designer shirt, but no tie, as opposed to the T-shirt and jeans. Maybe it's because of the thought that casual attire leads to a casual approach, and as the economy tightened we had to be anything but casual in our approach to business.

I still believe there is a place for business casual - with the emphasis placed firmly on business, and many companies I work with seem to have got it about right. Many of the people I see at work would feel equally at home at a family wedding as at work, based on their choice of wardrobe. And why not?

It seems that what we came to know as business casual is dead. Long live business casual…… But then again, what do I know?

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So, that's all for now, if you need more, sign up for our free e-newsletter, LEDGER, on our newsletter sign-up page, or look at our best-selling manual LOW COST HIGH IMPACT WAYS TO WIN NEW CLIENTS.

Thanks for visiting.
Have a great month.
Until next time.

More free tips to come as we next update our site in March 2003.