August 2002a- Each month this page will be updated with new tips and ideas and the previous content archived. As time goes by our archives will grow. These will always be accessible, and always without charge. Enjoy.

Welcome to the free tips page for August 2002

KEEPING THE TAP TURNED ON.

I can't believe another month has come and gone, and with it, our vacation.

All that planning, the build up, the anticipation, and now, we start to think about Christmas!

The priciples are the same in marketing.

Meticulous planning, budgeting and a steady build up of expectation all lead up to the execution of a marketing effort, only to be started over again immediately after as we evaluate the results and then start to plan the next event.

The problem that many Accounting firms experience is the feast and famine regime.

One month we are too busy meeting the demands and expectations of clients to do any marketing, the next we have caught up and there is little to do, so we market ourselves and the cycle repeats itself.

Much better to have a steady, constant flow of quality work than to have the stop-start workflow experience, but how do we achieve it?

It's all about keeping the tap turned on to generate a steady flow of inquries, even when we are busy, so that we have a regular supply of new work to look forward to.

The trick is to develop a marketing plan and execute it over the course of the year to develop a regular flow of inquiries about our services that will lead to a number of new clients every month.

That's why I am pleased to announce that this month we are making a new free ebook available for download.

"Developing a marketing plan for your practice" will be available for a limited time free of charge from our free downloads page before going on sale at $39.95 in the fall.

It's a "pdf" file, and from Monday 12th August 2002 you can download it for free.

Use it to target exactly the type of client you prefer to deal with, devise a marketing activity plan for the year ahead, build practice development time into your schedule and reap the rewards steadily and consistently over the year ahead.

Important Announcement Regarding Our Free Newsletter, LEDGER

Don't panic. We're not about to stop producing it. Nor are we going to start charging for it. I want to announce that we have upgraded the newsletter to be in "pdf" file format from the June issue on.

The e-mail sending out the newsletter will include a link to download the free Acrobat Reader Software if you don't already have it, but here's a link for the free download now, if you want to go and get it in advance:

Important Update

Our full range of e-books is now available for immediate download. All are now available as "PDF" files AND eBook files - the choice is yours, or download both versions (no extra cost) to see which format you prefer! See our special offer to LEDGER subscribers before you buy anything - you could save $119.65.

Including:

For more details, see our products page

 

And finally, here's a neat idea...
Why not promote you own firm or its web site with a WEB DECAL

Remember in recent issues I said I was going to get some WEBDECALs? Well, I did, here they are:
Drive traffic to your web site just by driving to appointments. Neat, eh?

 

Check out the manufacturer's web site by clicking here.

So, that's all for now, if you need more, sign up for our free e-newsletter, LEDGER, on our newsletter sign-up page, or look at our best-selling manual LOW COST HIGH IMPACT WAYS TO WIN NEW CLIENTS.

Thanks for visiting.
Have a great month.
Until next time.

More free tips to come as we next update our site in September 2002.