April 2004a- Each month this page will be updated with new tips and ideas and the previous content archived. As time goes by our archives will grow. These will always be accessible, and always without charge. Enjoy.

Welcome to the free tips page for April 2004

Money Talks:
How to Use Public Speaking Opportunities To Find New Clients

Many public accountants would never consider standing in the front of their buying public to share professional wisdom. If you're one of them, you're absolutely missing the boat.

Speaking is a marketing strategy you can immediately embrace to get in front of potential clients. Speaking puts you within handshaking distance of your best prospects, often helping you close sales before you leave the room.

By speaking regularly you can end the uncertainty of knowing where your next client will come from. Speaking can help you reach dozens, and sometimes hundreds of your best prospects every time. Speakers report that speaking regularly continuously fills their prospect pipelines, ensuring a steady stream of new clients and customers.

Just imagine standing in front of 40 prospective clients - hungry to hear your message and often looking for a new adviser (why else would they be there?) - and suddenly public speaking makes a whole lot of sense.

Speaking is effective because it showcases your knowledge before groups of people who eagerly show up to hear it. Your prospects may tune out advertising, but they'll pay attention to your talk because it presents your
knowledge in polished form to people who think it will help them. In addition, it gives you an opportunity to 'pitch' your firm as THE accounting firm to deal with in your area (of expertise and/or geographic location).

Speaking gives you tremendous visibility and credibility that increases over time. Whenever you are in the front of a room, you get noticed. People will remember who you are and what your business does. The more people see you speak and see your business name, the more successful people think you are.

Speaking gives prospects a taste of what you offer in a non-threatening environment. When they are in a room full of people, they feel comfortable. There's safety in numbers. They do not feel the sales pressure of a one-on-one meeting. It's also low risk, as chances are, they didn't pay as much to hear you speak, as it would cost to hire you.

The trick is talking about what you know and helping listeners solve problems. Choose topics based on your practice area that solve common problems related to your prospects. Give them a taste of what you can offer and prospects will eventually want more.

If you're really good, you can even get paid for speaking, what a great way to do your marketing at no cost, and even turn it into a revenue stream!

Yes, public speaking is a business necessity for any ambitious, growth-centred practice.

Give it a try, I promise it works!

Towards Awesome Client Service - Module Four. The Success Story Continues..

After the success of Modules One, Two and Three we look forward to continuing the journey towards awesome client service with our subscribers, old and new, with the launch of Module Four in January 2004. This is accompanied by the free 'Guide to implementing TACS' - a workbook and guide to help you get the best results from the system.

It's packed full with new ideas and approaches to develop closer working relationships with your clients, and a better yield on your investment in your staff and yourself. The price is held at the introductory rate of $249.95 per module (US funds) so join us now, and if you haven't yet signed up for Module One, you can still do so at the introductory rate.

Find out more at: www.awesomeclientservice.com/details.htm

For those interested in our "Towards Awesome Client Service" program, please click on the logo here:
For those who need a little help in marketing their firm, please feel free to call me direct at:	905-569-2174
If you're ready to get a web site for your firm, go to our web site services page by clicking on the screen shot here:
Or if you simply want to get some great ideas on how to cost effectively market your firm, then check out our eBooks below.

Check out our eBooks:

Our full range of e-books is now available for immediate download. All are now available as "PDF" files AND eBook files - the choice is yours, or download both versions (no extra cost) to see which format you prefer!

Including:

For more details, see our products page

So, that's all for now, if you need more, sign up for our free e-newsletter, LEDGER, on our newsletter sign-up page, or look at our best-selling manual LOW COST HIGH IMPACT WAYS TO WIN NEW CLIENTS.

Thanks for visiting.
Have a great month.
Until next time.

More free tips to come as we next update our site in May 2004.