About
Us
T:
905-842-2284
E:steve@mfagroup.com
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Steve
McIntyre-Smith
Steve
is a genuine one-of-a-kind in his field. He
has extensive experience both as an Accountant
in Public Practice (the first twelve years of
his career) and as a Marketing Expert, focused
solely on marketing the services of public accounting
firms for the last seventeen years. A combination
rarely found in firms providing marketing services
to Accounting Firms.
He
has been in your shoes, both as a sole practitioner
and a partner in a local firm, and truly understands
the frustrations many experience when starting
a marketing effort. As a result, he has gained
international acclaim for his work with Accounting
firms.
He
has broadcast on BBC Radio, published many articles
in the local, professional and national press
and spoken at numerous seminars and conferences.
He is also a published author (The CICAs Succession
Planning Toolkit) and appears in numerous training
videos for CA and CPA firms.
His
focus is on improving your bottom line by helping
you to work smarter with your existing clients,
and deploy
low cost, but highly effective marketing techniques
to attract new clients and better work.
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We
are an independent practice marketing & practice
management consulting firm who only work with Public
Accounting Firms.
That's
ALL we do
Like
you, we work in an environment where results mean everything. Being that focused on what we do brings untold benefits
to you, our clients. Working with us is like bolting-on
your own specialized practice management and marketing
department, but without any of the associated overhead.
We
work on a project-by-project basis or, for a longer
commitment, we can fix a price for a suite of services
aimed at specific results - tailored to suit your budget
- spreading the investment, and the work, over a number
of months.
We
work on consulting projects with a number of CA,
CPA and CGA firms in Toronto, Hamilton, Calgary, New
York, Boston, and other major cities across North America.
We also work with firms in the United Kingdom, Australia,
South Africa, New Zealand, Hong Kong and many other
countries.
We
develop strategic marketing plans, re-engineer practices
and develop new images for firms - with the associated
design and development of a wide range of marketing
tools; such as brochures, logos, web sites and many
other publications, printed or electronic.
You
benefit by having someone who went through the public
accounting process himself, made it to Partner level
and later became a sole practitioner, who then went
through a rigorous training program in marketing, as
it applies to the services of a public accounting firm,
and has ten years experience in consulting with practitioners
just like you.
The
typical client that we work with ranges from a sole
practitioner with around $200,000 plus in gross billings,
to five-partner firms with fee income around $5 million.
We
write for the Bottom Line newspaper (Canada's leading
independent accounting & finance newspaper) and
the AccountingWEB website. Our eBooks are sold around
the world - we have readers on all the main continents
of the planet, literally! - and our free newsletter,
LEDGER, goes out to around 3,000 public accounting firms
in all four corners of the World every month.
We
speak at firm retreats, marketing seminars, national
conferences and in-house development courses for a number
of public accounting firms through Canada and The United
States.
We
look forward to having an opportunity to work with you.
